I think that the contest ends at different times for different stores. I read the back of the entry form, and it states that all drawings will end by 12/31/05 and the winners will be announced no later than 1/16/05, or something like that. The drawing at our local B&N goes until 10/31/05, but I'm not sure exactly when they will announce the winners. I'm sure many stores are waiting longer to end it.